Full disclosure, I am social liberal with moderate to left leaning economic and public policy inclinations.  Trump’s election signals real changes in the next 4 years.  Here are my fast takes and over-night plans:

1) AirTrack Factory US

We import equipment from China.  Trump has indicated that a trade war with China is possible.  If that happens, tariffs and taxes could rise to the point of making importing from China not possible.  We need to plan for either secondary supplier options or possible domestic manufacturing.  If we do that, I would want AirTrack Factory’s support and permission to do – negotiation, funding, supplier searching.

I’ll have to study up on the importing and exporting consequences of exiting NAFTA.  Thoughts to come.

2) SD UNITED /  Victory

Trump has indicated a role back of social services, specifically Obamacare.  If and when this happens all of my employees will suffer.  In their suffering, I would anticipate that they would look and – possibly even – demand from me help and support.  Despite my feelings and beliefs,  it’s not financially possible nor my moral responsibility that I take care of them when their government walks away.  It’s the government’s job and responsibility.  My state and federal taxes go to help the collective us – if we as a group have decided not to support one another – that’s our collective choice.  I need to be prepared to deny requests and redirect anger at the proper institutions.

A secondary consequence to the role back of social services would be an increase number of employees that leave expensive San Diego or take on other part-time jobs.  I should be prepared for replacing and hiring on a moments notice.

3) Me and My Family

Republicans have openly sided with the elite 1% and big business. Tax cuts, role back of regulations, government subsidies are all high on their agenda and will all pass.  The only people and entities that are “safe” and “protected” in the Trump Order are the rich.  I need to be sure I’m in that category.  Aggressive growth and expansion can possibly come from deregulation of the financial markets.  More speculative lending could lead to opportunities for me to get money.  I need to be ready to take advantage of those opportunities with ideas, businesses, and assets that can propel our personal financial status into the protected class.

The gyms have a hard-cap on potential income.  That said, with looser lending requirements asset acquisition of buildings or competitors might be more plausible.  The biggest potential growth area is AirTrack Factory US, Parkour Factory, and Cheer Factory.  These e-commerce based brands have very high ceiling for income and depend on sweat equity more than anything else – which we have in spades.  It’s potentially worth keeping eyes and ears open for more speculative opportunities including old ideas like Snowplex or new business opportunities like newly legalized marijuana dispensaries in California.  Anything and everything is on the table to ensure admission to the protected class.

4) Society

To me this signals the start of the “Get Mine” era.  The poor, the needy, women, the sick, minorities, immigrants, anyone other than myself doesn’t matter.  The all-mighty dollar has won out – for the time being – with profit becoming the golden idol.  Republican politicians like Cruz, Christie, Ryan, and Giuliani have all proven willing to sell their soles for their positions.  Democrats are just as guilty in their rigging of the primaries.To me this signals a break down of all grouping institutions.  Republicans aren’t looking out for you, Democrats aren’t looking out for you, Business isn’t looking out for you, Social Services will soon disappear for you to turn to.  That leaves only your family and yourself for you to turn to.I think this is important to realize.  Be sure to adjust expectations of others. Be ready for the cold shoulder from business and government services. Tighten your belt and ready yourself to depend solely on yourself and those closest to you. Know who you can trust. Most of all don’t waste your time expecting or asking more from those that aren’t going to give it to you.

There are real changes on the horizon and it’s my job as a business owner to anticipate and adapt.  The rules of the game are changing and you can’t not play the game.  The world is getting meaner and more competitive and my “12-hour-later-hot-take” is that I have to be prepared to battle.